AGENCY: McCann Erickson
CLIENT:
YEAR: 2011
ROLE: Sr. Art Director, Copywriter, Strategist
HP is about to launch two amazing new products (the Pre3 and TouchPad) that will be of immense value to Enterprise businesses. Powered by the revolutionary webOS interface, these tools will lead to greater efficiency, productivity and aid success in a number of key areas for companies who make the choice to switch.
And these tools can now be made even more powerful with a partnership between HP and the nation’s most reliable wireless network: Verizon.
Doing so would forge a partnership that would actually create something all Enterprises strive for:
Elevation.
The following campaign will celebrate the potential of this partnership and the by-product of it, while shedding light on the great features and benefits of HP products combined with the Verizon network.
Finally, this campaign further cements the legitimacy of HP’s new brand rallying call:
NOTE: Work examples include spec and proof of concept pieces. Not all pieces shown were developed.
Everybody On
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