AGENCY: Momentum Worldwide
CLIENT: Microsoft Office 2010
YEAR: 2010
ROLE: Art Director/Copywriter
Microsoft approached Momentum to create unique print executions that alluded to the new product benefits of Office 2010 while presenting the software suite in a more personable light. The solution highlighted various people and personalities and incorporated concrete poetry that related to both the user as well as the product. Simple, beautiful photography worked in conjunction with the copy to create an approachable identity for magazines and other print collateral.
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